Don't Miss

2 Days in October: a Friday and a Saturday;

In Bournemouth, 100 yards from the Beach;

Like-minded soul soaking up the insights of 16 respected experts...

Following from the success of the inaugural Silicon Beach conference in 2011 (read three impartial reviews here, here and here), Silicon Beach 2012 once again brings together 16 of the UK’s highest profile figures from the creative worlds of digital media, advertising and communication.  Via a series of keynote presentations and engaging debates, they'll be sharing their knowledge, insights and experience and doing their utmost to inspire the audience.

And if the reaction to last years event is anything to go by, the attendees WILL be inspired.  Don't miss this opportunity to develop skills that can have a real impact on your business, book now.

Silicon Beach 2012 is not just for the creative industry sector, the conference will impact marketers and business owners from any sector by providing insightful and innovative branding and marketing techniques in today’s digital age, amassed from the knowledge of the ‘best of the best’.

If you're a designer - there's at least three Creative Director's speaking;

If you're into social media - the UK's two leading exponents are on the bill;

If you're an agency owner/manager - there's three of those too;

And if you work client-side, come along and learn what makes your agency tick.

The Event

Bournemouth is home to some award-winning creative agencies, a collection of internationally renowned brands and two world-class universities, so it seems only fitting that it should stage a conference the likes of which would normally only be seen in London.

Across two days in early October, the inspired location and vibe of Bournemouth provides the perfect backdrop for two days of thought-provoking exploration where the ultimate aim is to not only challenge delegates but also enable them to leave with a wide variety of tools that can be implemented into their own businesses immediately.

An intimate event intricately programmed with generous networking breaks, Silicon Beach 2012 offers attendees the opportunity to engage directly with the speakers and build real value-adding relationships.

The event will be aiming to keep to the following schedule and whilst we've done all we can to get this as 'set in stone', hopefully you'll understand that this might be subject to some last minute changes...

FRIDAY
930 Registration
1000 Shane Walter and Nicole Yershon
1115 Break
1145 James Carson, Allister Frost and Ash Amrite
1315 Lunch
1430 Tiffany St James and Gemma Went
1545 Break
1615 Tom Holmes, Paul Bainsfair and MT Rainey

1800 Drinks at Aruba

SATURDAY
930 Registration
1000 Syd Lawrence and Andy Bell
1115 Break
1145 Steve Taylor and Dave Birss
1300 Lunch
1415 Liri Andersson and Alan Moore
1530 Break
1600 Nick Darken and Steve Taylor
1700 Finish

It's a packed couple of days and you'll be reeling by the end of it. Oh, but it's going to be SO good...

 

Speakers

The speakers will all be talking around the theme of digital innovation and the changing nature of advertising, communication and connecting with audiences in the 21st century.

Dave Birss has kindly volunteered to MC the two days, keep the speakers to time and make sure there are some searching questions ready to be asked if none are forthcoming from the audience.  Dave has also recently published a book 'A User Guide to the Creative Mind' and will be using this as the basis for his talk on how organisations are set up to discourage people from thinking and why that needs to change.  Dave's talk might be called How to Kill Creativity.

Allister Frost believes marketing has lost its way.  From its early beginnings as a means to help people discover new products that could improve their lives, the business of advertising and public relations is now one of the world’s most hated industries. Allister thinks its time to rethink marketing, to get back to serving real human needs for the betterment of society as a whole.  And so he will be sharing his vision for our industry’s future and ask how we can Make Marketing Noble Again.

Alan Moore is the author of the highly acclaimed book 'No Straight Lines' and without giving too much of the book or his talk away, Alan believes that in the 21st Century as a result of social, organisational and economic pressures, the nature of business is changing.  Alan's delivered his eyeopening presentation Upgrading Business to a Human Centric OS around the World, including an extremely well-received final keynote at 2010 SxSW Interactive.

As Founder and Creative Director of the very successful agency Mint Digital, Andy Bell is perhaps something of an anomaly amongst his peers as he likes making real (as opposed to virtual) stuff.  Indeed with the title of his presentation being Why Digital/Physical Beats Digital he's a very brave man as such talk runs the risks of him being branded a heretic by the audience at Silicon Beach 2012!

Last year Nicole Yershon held the audience in the palm of her hand as she described the collaborative approach to digital innovation that she and the global agency group she represents espoused.  Nicole's now turned her attentions to The Rough Diamond - Disrupting Education Through Creative Collaboration and is now working with a great bunch of folk to try and innovate an approach to reaching the most talented staff of the future.

It's not enough that businesses innovate their products and services, they need to apply that innovation to the whole business process.  So says Steve Taylor and he should know.  He's a seasoned (and very successful) mentor and Non-Exec Director who works with high growth digital businesses to help them reach their potential.  In his talk Getting There Without Getting There, he's going to share a bunch of practical tools to agencies innovate every aspect of their business and not just their primary invention.

There's no denying the impact that social media is having on a variety of aspects of our daily lives, one recent study seems convinced that 62% of TV viewers use social media whilst viewing.  If that is true, then what does this mean for brands and how potential customers engage with them (and does this support Steve Taylor's view)?  Tiffany St James and Gemma Went are two of the UK's foremost experts on social media and the topic of Social TV intrigues them both.

We are only just at the beginning of a true digital revolution as the people who have grown up with computers and mobile phones begin to take control and reshape our tomorrow world. So says Shane Walter and he's been mapping and shaping this shifting digital terrain since 1996 at onedotzero.  In his talk Shane will share examples of the key projects that have seen onedotzero play an important role in The Developing Digital Cultural Landscape.

Partners

Silicon Beach 2012 is an Arts By The Sea Festival event built on some very firm foundations including strategic partnerships with:

One of the UK's leading data centre and connectivity solutions providers, Bournemouth-based C4L offer a full range of services including capacity for 1000 racks of colocation, a resilient multiple Terabit network with up to 100Gbps connectivity to over 40 data centres.  They are the perfect partner for the UK's growing digital economy.

From supporting the development of full-length feature films to seed-funding the most exciting new digital SMEs, Creative England’s remit is broad and growing.  It is first agency to provide dedicated support to Film, Television, Games and Digital & Creative Services in the English regions outside London.

Creative England is able to support Silicon Beach 2012 through the generous support of the European-funded Creative Industries iNet: a innovation programme assisting SW-based digital agencies compete on a global scale

Marketing success depends largely on the quality of agencies and media partners a brand engages.  However, finding the right ones is difficult and confusing as the marketplace is complex and constantly changing.  And appointing the wrong partner can be costly and distracting for any business, whatever size.

creativebrief makes the marketing landscape more accessible, transparent and navigable, providing brands with the critical intelligence required to make accurate and informed decisions.

The Chartered Institute of Marketing is the leading international body for marketing and business development and Silicon Beach 2012 is proud to be considered a valuable partner.

Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional.  It is marketing's highest grade and is awarded exclusively by The Chartered Institute of Marketing in recognition of outstanding practical experience and expertise.  Silicon Beach 2012 has been accredited as legitimate CPD hours for Chartered Marketers.

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.  The partnership with Silicon Beach 2012 recognises that many of the ideas and themes that will be discussed relate direct to the online advertising industry.

Bournemouth University  has one of the largest Media Schools of its kind in the world, a global reputation for combining research and teaching practice – recently having been awarded the prestigious Queens Anniversary Prize; and having recognised the exciting exponential growth of the digital economy in the area surrounding its campus, Bournemouth University is a proud partner of the conference.