DaveBirss
Talker, Writer, Doer at Additive
Dave Birss has been a stand-up comedian, session musician, farmhand, busker, veterinary assistant, dishwasher, composer and nude model. He’s also been the …
Dave Birss has been a stand-up comedian, session musician, farmhand, busker, veterinary assistant, dishwasher, composer and nude model.
He's also been the Creative Director of a number of big London agencies. He now runs Additive, an organisation he set up to educate and inspire the ad industry. Not able to confine himself to doing just one thing, Dave also hosts the Future of Advertising Podcast where he interviews marketing’s movers and shakers to find out where the future lies for the industry.
He's also just written 'A User Guide to the Creative Mind'. And he's got more books on the way.
Most recently he's spoken in Montreal, Milan, New York, Santiago and Cheltenham. But this will be his first time in Bournemouth. Please be gentle.
MoreShaneWalter
Founder at onedotzero
Working in digital approaching 20 years, Shane RJ Walter is a multi-disciplinary producer, creative director, writer and speaker. He co-founded onedotzero, the …
Working in digital approaching 20 years, Shane RJ Walter is a multi-disciplinary producer, creative director, writer and speaker.
He co-founded onedotzero, the 16-year-old global-reaching moving image organization and festival, in addition to onedotzero industries, producing and consulting for the world’s best-known agencies, brands and bands from Nike to U2, Google to The Pet Shop Boys.
He has authored three books, produced three TV series and dozens of short films and animations, many winning awards. He has curated for museums and venues worldwide including Decode: Digital Design Sensations at the V&A London, CAFA Beijing, Garage Moscow and Tel Aviv Design Museum. He is in demand as a speaker, judge and chair for festivals, conferences, awards and events across digital media, art, design, film and the creative industries.
He was the first ‘digital person’ nominated for the Prince Philips Designers Prize in 2011.
MoreSydLawrence
Founder at We Make Awesome Sh
Syd’s hobby is also his job. He likes making sh. Not just any sh. Only awesome sh. We Make Awesome Sh was …
Syd's hobby is also his job.
He likes making sh. Not just any sh. Only awesome sh.
We Make Awesome Sh was started a little over 6 months ago and in that time they've amassed a client list to die for.
Microsoft, Intel, Universal, EMI, Warner Music, the list goes on.
NicoleYershon
Director of Innovative Solutions at Ogilvy London
Nicole’s career began 25 years ago working for two of London’s most prestigious creative agencies, Simons Palmer and GGT. In 2000 Nicole …
Nicole’s career began 25 years ago working for two of London’s most prestigious creative agencies, Simons Palmer and GGT.
In 2000 Nicole joined Ogilvy with a brief from the chairman to “bring the agency into the 21stcentury”. Nicole’s first four years saw her overhaul the agency’s broadcast and video-editing facility, taking them from analogue to digital with the creation of RedWorks Broadcast. Ogilvy London now leads the agency’s global network in the management and broadcast of digital assets.
In 2005, Nicole’s drive for innovation grew to encompass the agency’s new media campaigns, ranging from encouraging Adventure Ecology to flood Second Life to raise awareness of global warning, to Fanta to develop a mosquito-sound mobile application for kids.
In 2008, Ogilvy London’s Digital Innovation Lab was founded, thus pushing the agency’s innovation activities, building partnerships between industries and across media channels to fuel unprecedented creative campaigns, and educate, both within the agency and beyond.
MoreStevePrice
Creative Director at Plan B Studio
I love making simple, beautiful design. I love to combine my traditional graphic design training with my passion for new technologies. I …
I love making simple, beautiful design. I love to combine my traditional graphic design training with my passion for new technologies. I love working with people much smarter than myself. I love connecting people, ideas and talent. I love to support and nurture clients and projects across any number of mediums, to create seamless, integrated communications and strategy. What does all that actually mean?
It means I love thinking, creating, strategising, designing and working with people to create simple, brilliant work. I believe we never stop learning, making mistakes. I believe in challenging myself and those around me; provoking debate and discourse if necessary. I believe that creativity doesn't take place at a desk, or even a studio. I support the promotion of more female creatives and personally mentor three rising talents and strongly believe the education needs to be radically overhauled from primary right through to Masters.
What inspires me? Fear. Fear that I can't actually do it.
GemmaWent
Director of Social at Premier
Gemma is a marketing and social strategist, digital native and lover of all things equestrian. With a background in psychology and a …
Gemma is a marketing and social strategist, digital native and lover of all things equestrian. With a background in psychology and a keen interest in human behaviour (handy for the world of social some might say) her experience spans brands, FMCG, entertainment, b2b and some wonderfully diverse sme's.
A seasoned social speaker, panellist, trainer and blogger; Gemma has worked with the likes of Newcastle Brown Ale, the British Film Institute, Universal, Discovery, Foster's, Soap and Glory, Channel 4, FutureBrand, Kudos, National Geographic, Fox, The Guardian and the Design Business Association.
At Premier she has a particular interest in social TV and is working on a few projects that will help shape how the UK television industry engages with viewers. She hopes.
MoreSteveTaylor
CEO at The Neighbourhood
Steve Taylor is the CEO brand storytelling agency The Neighbourhood and co-founder digital publisher OOMI. He’s an author, a publisher, speaker, trainer, …
Steve Taylor is the CEO brand storytelling agency The Neighbourhood and co-founder digital publisher OOMI.
He's an author, a publisher, speaker, trainer, facilitator and a specialist in developing strategic and creative skills & processes.
Formerly Steve has been Head of Online/Behaviour Inc; Inventor/?WhatIf!; Head of Ideas/Carat UK; Director of Development & Innovation/Aegis Media.
And in his spare time Steve is a creative industries mentor for NESTA, British Council (China, Indonesia), Creative iNet & Tech City.
MoreTiffanySt James
Social Media Strategist at Stimulation
Tiffany is a social media strategist, trainer and international speaker, focusing on: Social Media in Global Corporate Comms and HR; Creating revenue-generating …
Tiffany is a social media strategist, trainer and international speaker, focusing on: Social Media in Global Corporate Comms and HR; Creating revenue-generating products and services for media agencies; and Social TV: Helping broadcasters & producers engage with audiences.
She is the former Head of Public Participation for the UK Government where she launched Directgov and Data.gov.uk
Tiffany founded her agency Stimulation 10 years ago and holds the posts of:
Global social media strategist, AEGON
Social media amplification, Channel 4 and The BBC
Speaker, TED, Gartner, Detica, Channel 4, BBC London
Social Media Trainer, Australian Government, Channel 4, The Marketing Agencies Association, The Post Office, TalkTalk
Executive Director of the British Interactive Media Association
Strategy Board Member of RewiredState.org
Tiffany is also retained by media agencies for social media services
MoreAlanMoore
Founder at SMLXL
Through his book and project “No Straight Lines” Alan joins up the dots of what he calls our non-linear world and splendidly …
Through his book and project “No Straight Lines” Alan joins up the dots of what he calls our non-linear world and splendidly paves for us a new future which is accessible to everyone through innovation, creativity and craftsmanship. By what we make, who we make it with and why we would be motivated to do it in the first place.
His belief is that creative entrepreneurial expression is vital in bringing new value and better ways of “doing” into our world and that we all play a role in this metamorphosis. His passion is seeking transformational solutions to our present status-quo which he says we must challenge creatively with our hand, heart and mind. Ultimately it is what we ‘do’ as opposed to what we ‘say’ that will transform us economically, organizationally and for our collective wider society. Simply put – our better future depends on it. Collaboration, participation and innovation using all that is available to us now are key to this better future and our better life.
Alan sits on the “board of inspiration” at the Dutch Think Tank Freedom Lab. He acts as “Head of Vision” for the Grow Venture Community, and is as a special advisor to a number of innovative companies and organizations including publishing, mobile, the theatre and finance.
MoreJamesCarson
at Bauer Media
James Carson heads up digital marketing for Bauer’s lifestyle business. He’s primarily responsible for SEO and social media integration for editorial teams, …
James Carson heads up digital marketing for Bauer's lifestyle business.
He's primarily responsible for SEO and social media integration for editorial teams, working in brands such as FHM, heatworld and Grazia. He joined Bauer in 2010 having worked in content roles at Greenlight and SEGA Games Europe.
He's spoken at a number of digital marketing events, focusing on social / search integration into content strategy and the wider marketing mix. His blog James Carson: Social / Search focuses on much the same topic.
James has a degree in English and History from the University of York.
MoreNickDarken
Executive Creative Director at Albion
I’ve spent the last decade trying to create work that blurs the line between product and comms; basically not spewing out one-way …
I've spent the last decade trying to create work that blurs the line between product and comms; basically not spewing out one-way ad nonsense. I love the unpredictable, the dangerous, the moving, the useful, and the playful. The best part of being in the business now is that it's possible to create work that genuinely hasn't been done before.
At Albion I've been lucky enough to work with entrepreneurs to create some of the 21st century's brightest internet brands: Skype from a beta product on a single download page to a household name, Betfair from an "expert" punter platform to mainstream IPO and giffgaff from a business plan to mobile reinventors.
Before Albion I worked for people who tread the line between visionaries and lunatics - the best people usually are. I gravitated towards independent agencies with less structure and bullsh*t where it's easier to make a difference. At Wieden and Kennedy I learnt that the Power of Dreams can transform even the most dire car brand. And speaking of cars, my first job was at a Melbourne agency run by a principal who once instructed me "Please wash my car".
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AllisterFrost
Managing Director at Wild Orange Media
Allister Frost, Managing Director of Wild Orange Media Ltd, is a Chartered Marketer who helps businesses achieve their potential through digital communication …
Allister Frost, Managing Director of Wild Orange Media Ltd, is a Chartered Marketer who helps businesses achieve their potential through digital communication channels.
The former Head of Digital Marketing Strategy for Microsoft, he is a specialist in emerging online marketing techniques and helped re-engineer how brands like Windows, Office, and Xbox use the social web to achieve their business goals.
He is a popular speaker at business and academic seminars where he shares advice about the rapidly changing social media landscape and explains how brands can benefit from the end of the broadcast era to unlock fresh business opportunities in our digital world.
Allister also managed well-loved consumer brands including Andrex, Huggies and Kleenex in a ten year career with Kimberly-Clark and today posts his ideas and perspectives to his popular digital marketing blog at http://allisterfrost.com.
MoreMTRainey
Executive Chairman at Th_nk
MT is Executive Chairman of the fast growing digital agency Th_nk which recently topped Marketing Week’s Reputation Survey and has launched Pottermore …
MT is Executive Chairman of the fast growing digital agency Th_nk which recently topped Marketing Week’s Reputation Survey and has launched Pottermore for JK Rowling.
MT (Mary Teresa) Rainey was founder and CEO of top UK advertising agency Rainey Kelly Campbell Roalfe/Y&R. After 12 high growth years, including an earn out with WPP, she left her role as Chair of the company in 2005 to start a social enterprise in the digital arena. Horsesmouth.co.uk is an online social network for informal mentoring and was inspired by the potential of new media to create significant public value. It now has over 45,000 active members.
MT has recently been appointed to the Board of Channel 4 as a Non Executive Director.
In a voluntary capacity MT is Vice Chair of Skillset, the Sector Skills Council for the Creative Industries; sits on the National Skills Commission and is on The Business Advisory Board of NCVO.
She is a former Chairman of the Marketing Group of Great Britain, President Elect of The Thirty Club, and is a regular speaker on communications, media and digital industry issues.
MoreAndyBell
Founder and Creative Director at Mint Digital
Andy is creative director and founder of Mint Digital. Recent clients projects for at Mint include the BIMA-winning, Grand Prix-nominated Sexperience 1000 …
Andy is creative director and founder of Mint Digital. Recent clients projects for at Mint include the BIMA-winning, Grand Prix-nominated Sexperience 1000 and Benetton's blockbuster web competition IT'S MY TIME, which received 500,000 photo uploads in its 36-day run. Recent self funded projects include Stickygram and Foldable.Me
Prior to starting Mint, Andy was head of interactive at RDF Media, the company that created shows like Secret Millionaire and Wife Swap.
MoreTomHolmes
Founder and Chairman at creativebrief
As Founder & Chairman, Tom’s role focuses on evangelising about creativebrief, the organization he launched in 2002 with the intention of revolutionizing …
As Founder & Chairman, Tom’s role focuses on evangelising about creativebrief, the organization he launched in 2002 with the intention of revolutionizing agency search and selection; and driving the Market Leader Interview initiative which puts the spotlight on what it means to be a leader in marketing today.
creativebrief is now the leading provider of agency intelligence to senior marketers and makes the marketing landscape more accessible, transparent and navigable, providing brands with the critical intelligence required to make accurate and informed decisions.
Prior to creativebrief, Tom spent over 20 years working with some of the world’s leading agencies and brands in UK and internationally, including Account Management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and Executive Vice President of Grey Worldwide.
MorePaulBainsfair
Director General at IPA
Although Director General of the IPA now, Paul’s advertising career began at Saatchi & Saatchi in 1977 where he started as an …
Although Director General of the IPA now, Paul’s advertising career began at Saatchi & Saatchi in 1977 where he started as an account executive. Ten years later was made CEO of the Charlotte Street shop.
In 1991 he co-founded Bainsfair Sharkey Trott with John Sharkey and Dave Trott.
In 1998 BST was acquired by Omnicom and merged with TBWA where Paul became Chairman of TBWA UK and President TBWA Europe.
In 2009 he became Chairman of Iris Worldwide, the UK’s largest independent integrated network. Paul has also been the Non-Exec Chairman ofLean Mean Fighting Machine.
In 2011 Paul succeeded Hamish Pringle as Director-General of The IPA.
He describes himself as an adman and a farmer. He is married to Sophie and has three children, Bruno, Ted and Phoebe. They live in Holland Park and Wiltshire.
MoreSilicon Beach Speakers
Don't Miss
2 Days in October: a Friday and a Saturday;
In Bournemouth, 100 yards from the Beach;
Like-minded soul soaking up the insights of 16 respected experts...
Following from the success of the inaugural Silicon Beach conference in 2011 (read three impartial reviews here, here and here), Silicon Beach 2012 once again brings together 16 of the UK’s highest profile figures from the creative worlds of digital media, advertising and communication. Via a series of keynote presentations and engaging debates, they'll be sharing their knowledge, insights and experience and doing their utmost to inspire the audience.
And if the reaction to last years event is anything to go by, the attendees WILL be inspired. Don't miss this opportunity to develop skills that can have a real impact on your business, book now.
Silicon Beach 2012 is not just for the creative industry sector, the conference will impact marketers and business owners from any sector by providing insightful and innovative branding and marketing techniques in today’s digital age, amassed from the knowledge of the ‘best of the best’.
If you're a designer - there's at least three Creative Director's speaking;
If you're into social media - the UK's two leading exponents are on the bill;
If you're an agency owner/manager - there's three of those too;
And if you work client-side, come along and learn what makes your agency tick.
The Event
Bournemouth is home to some award-winning creative agencies, a collection of internationally renowned brands and two world-class universities, so it seems only fitting that it should stage a conference the likes of which would normally only be seen in London.
Across two days in early October, the inspired location and vibe of Bournemouth provides the perfect backdrop for two days of thought-provoking exploration where the ultimate aim is to not only challenge delegates but also enable them to leave with a wide variety of tools that can be implemented into their own businesses immediately.
An intimate event intricately programmed with generous networking breaks, Silicon Beach 2012 offers attendees the opportunity to engage directly with the speakers and build real value-adding relationships.
The event will be aiming to keep to the following schedule and whilst we've done all we can to get this as 'set in stone', hopefully you'll understand that this might be subject to some last minute changes...
FRIDAY
930 Registration
1000 Shane Walter and Nicole Yershon
1115 Break
1145 James Carson, Allister Frost and Ash Amrite
1315 Lunch
1430 Tiffany St James and Gemma Went
1545 Break
1615 Tom Holmes, Paul Bainsfair and MT Rainey
1800 Drinks at Aruba
SATURDAY
930 Registration
1000 Syd Lawrence and Andy Bell
1115 Break
1145 Steve Taylor and Dave Birss
1300 Lunch
1415 Liri Andersson and Alan Moore
1530 Break
1600 Nick Darken and Steve Taylor
1700 Finish
It's a packed couple of days and you'll be reeling by the end of it. Oh, but it's going to be SO good...
Speakers
The speakers will all be talking around the theme of digital innovation and the changing nature of advertising, communication and connecting with audiences in the 21st century.
Dave Birss has kindly volunteered to MC the two days, keep the speakers to time and make sure there are some searching questions ready to be asked if none are forthcoming from the audience. Dave has also recently published a book 'A User Guide to the Creative Mind' and will be using this as the basis for his talk on how organisations are set up to discourage people from thinking and why that needs to change. Dave's talk might be called How to Kill Creativity.
Allister Frost believes marketing has lost its way. From its early beginnings as a means to help people discover new products that could improve their lives, the business of advertising and public relations is now one of the world’s most hated industries. Allister thinks its time to rethink marketing, to get back to serving real human needs for the betterment of society as a whole. And so he will be sharing his vision for our industry’s future and ask how we can Make Marketing Noble Again.
Alan Moore is the author of the highly acclaimed book 'No Straight Lines' and without giving too much of the book or his talk away, Alan believes that in the 21st Century as a result of social, organisational and economic pressures, the nature of business is changing. Alan's delivered his eyeopening presentation Upgrading Business to a Human Centric OS around the World, including an extremely well-received final keynote at 2010 SxSW Interactive.
As Founder and Creative Director of the very successful agency Mint Digital, Andy Bell is perhaps something of an anomaly amongst his peers as he likes making real (as opposed to virtual) stuff. Indeed with the title of his presentation being Why Digital/Physical Beats Digital he's a very brave man as such talk runs the risks of him being branded a heretic by the audience at Silicon Beach 2012!
Last year Nicole Yershon held the audience in the palm of her hand as she described the collaborative approach to digital innovation that she and the global agency group she represents espoused. Nicole's now turned her attentions to The Rough Diamond - Disrupting Education Through Creative Collaboration and is now working with a great bunch of folk to try and innovate an approach to reaching the most talented staff of the future.
It's not enough that businesses innovate their products and services, they need to apply that innovation to the whole business process. So says Steve Taylor and he should know. He's a seasoned (and very successful) mentor and Non-Exec Director who works with high growth digital businesses to help them reach their potential. In his talk Getting There Without Getting There, he's going to share a bunch of practical tools to agencies innovate every aspect of their business and not just their primary invention.
There's no denying the impact that social media is having on a variety of aspects of our daily lives, one recent study seems convinced that 62% of TV viewers use social media whilst viewing. If that is true, then what does this mean for brands and how potential customers engage with them (and does this support Steve Taylor's view)? Tiffany St James and Gemma Went are two of the UK's foremost experts on social media and the topic of Social TV intrigues them both.
We are only just at the beginning of a true digital revolution as the people who have grown up with computers and mobile phones begin to take control and reshape our tomorrow world. So says Shane Walter and he's been mapping and shaping this shifting digital terrain since 1996 at onedotzero. In his talk Shane will share examples of the key projects that have seen onedotzero play an important role in The Developing Digital Cultural Landscape.
Partners
Silicon Beach 2012 is an Arts By The Sea Festival event built on some very firm foundations including strategic partnerships with:
One of the UK's leading data centre and connectivity solutions providers, Bournemouth-based C4L offer a full range of services including capacity for 1000 racks of colocation, a resilient multiple Terabit network with up to 100Gbps connectivity to over 40 data centres. They are the perfect partner for the UK's growing digital economy.
From supporting the development of full-length feature films to seed-funding the most exciting new digital SMEs, Creative England’s remit is broad and growing. It is first agency to provide dedicated support to Film, Television, Games and Digital & Creative Services in the English regions outside London.
Creative England is able to support Silicon Beach 2012 through the generous support of the European-funded Creative Industries iNet: a innovation programme assisting SW-based digital agencies compete on a global scale
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Marketing success depends largely on the quality of agencies and media partners a brand engages. However, finding the right ones is difficult and confusing as the marketplace is complex and constantly changing. And appointing the wrong partner can be costly and distracting for any business, whatever size.
creativebrief makes the marketing landscape more accessible, transparent and navigable, providing brands with the critical intelligence required to make accurate and informed decisions.
The Chartered Institute of Marketing is the leading international body for marketing and business development and Silicon Beach 2012 is proud to be considered a valuable partner.
Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional. It is marketing's highest grade and is awarded exclusively by The Chartered Institute of Marketing in recognition of outstanding practical experience and expertise. Silicon Beach 2012 has been accredited as legitimate CPD hours for Chartered Marketers.
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners. The partnership with Silicon Beach 2012 recognises that many of the ideas and themes that will be discussed relate direct to the online advertising industry.
Bournemouth University has one of the largest Media Schools of its kind in the world, a global reputation for combining research and teaching practice – recently having been awarded the prestigious Queens Anniversary Prize; and having recognised the exciting exponential growth of the digital economy in the area surrounding its campus, Bournemouth University is a proud partner of the conference.